Craft Beer and Crypto Collide in New Alternate Ending Beer Co. Limited Release Can

Aberdeen, NJ: Today, Alternate Ending Beer Co. released a beer can with a licensed Bored Ape Yacht Club NFT. Licensing a Bored Ape Yacht Club NFT for a limited-edition beer can label was the brainchild of Evan Hecht (aka @nftsniperbot) and Ross Cohen, co-founder of The Lifetime Value Company, who presented the idea to Alternate Ending Beer Co.'s Scott Novick, and Alexis Castellano. Novick and Castellano recognized the enormous potential of utilizing a Bored Ape for commercial use and a fun way to collaborate and merge the world of craft beer and NFTs. 

New Jersey Breweries Working to Open During the Pandemic

At Alternate Ending Beer Company in Aberdeen Township, founder and CEO Scott Novick said the business plan for the 9,000-square foot brewpub that once housed a community movie theater, has changed multiple times over the last several weeks. The company was planning on a traditional restaurant business. Since the shutdown, they’ve reworked the plan...and is looking into canning its beer faster than planned...

New Jersey Man Working to Turn Aberdeen Movie Theater into Craft Brewery

While growing up in the old Morganville section of Marlboro, Scott Novick, 38, enjoyed seeing films at Strathmore Cinemas in Aberdeen Township, a smaller alternative to the chain theaters, and a place where he and his sister remember watching the now classic ’80s teen flicks...

Curtain closes for Strathmore Cinemas in Aberdeen; big change in store

The projector is off at Bow Tie Strathmore Cinemas in Aberdeen. The cinema's sign is covered. A township building permit for the interior's demolition, dated last Thursday, is on the door. Replacing the Strathmore at 1055 Route 34 will be the craft brewery and brew pub Alternate Ending Beer Co. The pub is expected to open in the spring of 2020...

Craft Brewery Taking Over The Bow Tie In Aberdeen

New Jersey's craft brewery movement has come to Aberdeen: A man who grew up going to the movies at the Bow Tie Strathmore Cinemas now plans to take over the space and convert the Bow Tie into a craft brew pub and restaurant. But for those who love the longtime local movie theater don't completely despair: They will still be showing free movies at the new brewery, once it opens. The brewery will be called....

Classic Jersey Shore Cinema Being Turned Into a Brewery

This Monmouth Country theater was well known for showing "Rocky Horror Picture Show" every Friday at midnight. Well, it's the end of an era. Aberdeen's Bow Tie Strathmore Theater will be rolling the credits on their historic run, as Alternate Ending Beer Co. is planning to take over...

Aberdeen theater turning into brewery, 'Rocky Horror' show moving out

The lights will dim at the Bow Tie Strathmore Cinemas in Aberdeen, with the longtime movie theater slated to become a craft brewery and brew pub in 2020. Bow Tie Cinemas could not be reached...

Bye Bye, Bow Tie

“It’s going to be a lot of fun. I really believe in it, and I get goosebumps when I think about standing in front of my family and friends, opening the place for the first time,” said Scott Novick, Colts Neck resident and founder of Alternate Ending Beer Co. Alternate Ending Beer Co., a brewery pub, will open in the location of the former Bow Tie Cinemas on Route 34 in Aberdeen. Alexis Castellano, head of marketing...
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