By John Holl
At Alternate Ending Beer Company in Aberdeen Township, founder and CEO Scott Novick said the business plan for the 9,000-square foot brewpub that once housed a community movie theater, has changed multiple times over the last several weeks.
The company was planning on a traditional restaurant business. Since the shutdown, they’ve reworked the plan...and is looking into canning its beer faster than planned in order to take advantage of to-go sales.
“So much of what lies ahead is unknown,” says Novick, noting that the brewery space will pay homage to the theater that once occupied the building.
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