New Jersey Breweries Working to Open During the Pandemic

By John Holl

At Alternate Ending Beer Company in Aberdeen Township, founder and CEO Scott Novick said the business plan for the 9,000-square foot brewpub that once housed a community movie theater, has changed multiple times over the last several weeks.

The company was planning on a traditional restaurant business. Since the shutdown, they’ve reworked the plan...and is looking into canning its beer faster than planned in order to take advantage of to-go sales.

“So much of what lies ahead is unknown,” says Novick, noting that the brewery space will pay homage to the theater that once occupied the building.

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