Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from alternateendingbeerco.com (the “Site”). 

Personal information we collect 
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies: 
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org. 
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. 
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site. 

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”. 

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information. 

How do we use your personal information? 
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to: 
- Communicate with you; 
- Screen our orders for potential risk or fraud; and 
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services. 

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing, advertising, and retargeting campaigns). 

Sharing your Personal Information 
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout. 

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights. 

You can opt out of targeted advertising by using the links below: 
- Facebook: https://www.facebook.com/settings/?tab=ads 
- Google: https://www.google.com/settings/ads/anonymous 
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads 

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/. 

Do not track 
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser. 

Your rights 
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. 

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States. 

Data retention 
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. 

Changes 
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. 

Minors 
The Site is not intended for individuals under the age of 21. 

Contact us 
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at info@aebeer.com.

 

Our vision was a craft brewery.

Our alternate ending was so much more.

BREWERY. EATERY. MOVIES.

Scott's plans for a production brewery quickly evolved into a different model. In addition to craft beer, Scott wanted to offer a full bar, delicious menu, throwback movies, and an overall experience to his guests.

All of our signature craft beer is brewed on location with a state-of-the-art brewhouse, and our specialty beers include Juicy IPA, traditional lagers, oatmeal stouts, and delicate mixed cultures.

Scott partnered with Talula’s of Asbury Park to provide a casual yet vibrant menu centered around sourdough square pizza pies, which are perfect for pairing with beer. We also offer a variety of non-pizza dishes including fun theater snacks such as heirloom non-gmo popcorn, quality pub food, free-range chicken wings, seasonal salads, gourmet burgers and sandwiches, and housemade desserts.

Our handcrafted cocktail menu incorporates fresh juices, house-made syrups, shrubs and herbal tonics, and will feature a variety of cocktails, some barrel-aged and on tap.

A Destination brewpub
in a former movie theater

Locals will always remember the movie theater on Rt. 34. Scott grew up going to this theater, and it was important to him to preserve much of that nostalgia, while recreating the space into a family-friendly neighborhood destination.

THE ALTERNATE ENDING VISION

Locals claim it as their own. Curious seekers make it a destination. Set in a former movie theater, our brewery is completely comfortable, almost familiar and nostalgic. But it offers something unique. Alternate Ending is welcoming to families as well as craft beer lovers thirsty for the limited edition and the novelty glass. Friends can gather here for a special private party, and movie lovers can catch an old flick. Movies play on the big screen in the background and a faint smell of popcorn mingles with the beer and food. There’s a chance for everyone to connect with an old movie memory and savor the highest quality craft beer and gourmet pub grub made from the freshest ingredients.