According to Michael Jackson, the famed beer writer, “In German, hell means ‘clear’ or ‘light-colored.’ In German beer, Hell, Heller or Helles...indicates a golden brew. More specifically...a golden lager, malt-accented but well-balanced.” He goes on to say this lager is easily overlooked, but it is a distinct style that is drinkable, sociable, and ideal with a family picnic in the beer garden after work.
The can label
Using our shadow concept, we loved the idea of Sean Astin as "The Hobbit" in the doorway, and Sean Astin as "Mikey" for his alternate shadow. Same actor, two different characters, and the gold ties it all together. Willy's Gold.
Pours a mostly clear golden color with a white head and some fizzy bubbling in the glass. Nice bready / grainy malt presence, with some grass, earth, and herbal flavors as well. Drinks crisp and clean, leans a little sweet with a light dry on the close to keep it in balance.RateBeer.com